Best Start in Life

Explore the new parent hub and give your child the Best Start in Life

The early years of a child’s life are crucial for their health, development, and future success. To make sure every family has the right tools and support, the UK Government has launched Best Start in Life – a one-stop online hub designed to guide parents and carers from pregnancy through to starting school and beyond.

Best Start in Life

About Best Start in Life

Best Start in Life brings together trusted advice and practical resources in one easy-to-use platform. It replaces the previous Childcare Choices and Start for Life websites, streamlining information so parents no longer need to search multiple sources. 

The hub covers six key themes:

Useful information

Visit the Best Start in Life website:

  • for trusted guidance - access NHS-backed health advice alongside government childcare information
  • to get personalised support - sign up for weekly emails tailored to your pregnancy stage or child’s age
  • to find local services - use postcode search to find family hubs, breakfast clubs, and wraparound childcare near you
  • to save money - learn about funded childcare offers, including up to 30 hours of free childcare for eligible families
  • to stay informed - subscribe to newsletters for the latest updates and tips.

Part of a bigger plan

This initiative is central to the government’s Plan for Change, aiming for 75% of five-year-olds to reach a good level of development by 2028. By cutting through the noise of conflicting online advice, Best Start in Life provides parents with clear, evidence-based information to help children thrive.

Visit Best Start in Life